Client None   Project Freelance   Stage Conceptualization   Year 2016

PRODUCT DESIGN / PACKAGING DESIGN / BRANDING / STRATEGY

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LEAF TEA​

 

A meaningfull way of consuming solid tea

 

Definition of a new tea brand and identity around a dissolvable powder tea product. The brief turning around how using this technology in a new product which allow to control caffeine and taste strengh and help to mix easily dissolvable tea in warm water.

Donner du sens à la consomation de thé solide​

 

Définition d'une nouvelle marque et identité de thé autour d'un produit de thé en poudre dissolvable. Le brief tournait autour de l'utilisation de cette technologie dans un nouveau produit qui permet de contrôler la force de la caféine et du goût et de faciliter le mélange du thé facilement dissoluble dans l'eau chaude.

Scenario

 

This concept is made to be use as a spoon to mix the tea and the water together. The diffusion of the tea take some second and the consumer can choose to remove before the total dilution of the tea for more or less strengh.

How it works

 

By using capillarity of wood stick, the water show the time of diffusion and the strengh of tea. Higher is the mark, stronger is the tea.

Graphic identity

 

Graphical Identity made around the concept of traditional patterns, which came from the origin places of these tea varieties. Colorways keep only two main colors in accordance with theme of these places.

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