Client Northweek   Project inside Hawkers Design Team   Stage Commercialized   Year 2019

PRODUCT DESIGN / CMF / STRATEGY

NORTHWEEK DEMON

Imagine a New Icon for The Brand

  Product made for a sporty use and thought to fit user needs during cycling, running... This solar mask, fully made in injected plastic to reduce price integrate in the mold the logo and a grip on the temple to reduce slips during moves. It came in modern colorways made to catch male sporty users.

 

Project realised inside Hawkers design Team.

Imaginer le nouvel icone de la marque

  Produit conçu pour une utilisation sportive et pensé pour répondre aux contraintes du cyclisme, de la course a pied... Ce mask solaire fait intégralement en plastique injecté pour réduire le prix, intégré dans le moule le logo et le grip sur la patte pour réduire les glissements durant l’utilisation. Il reçoit des couleurs modernes pour attirer l’utilisateur masculin sportif.

​Projet réalisé intégré dans l'équipe de design de Hawkers.

Ride with style for an accessible price

 

This product was the first model of the future sport collection, the goal was to create new codes which will give an original identity to all products of the brand. Researches were aimed on the use of the logo as a grip on the organic shaped tip which will contrast geometric lines on the temple.

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Made in One Shot

Made to be sold for an accessible price, we designed all parts to reduce production price and integrate all details in the injection mold (logo, nose bridge, temple grip...). The flexibility of plastic allow to remove and change the lens depend of lights conditions.

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Use Logo as a Design Gimmick

Brand logo use the wave from its surf spirit heritage. The idea was to use that shape and integrate it in the grip needed on contact zones with the user skin. With that solution, we increase the surface of contact behind the ears and let the humidity from sweat be clear out and reduce slips.

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Minimal Architecture

Made by 3 different injected plastic pieces, the construction is designed to be functional and reliable in every kind of use. Two small screws are added to keep hinges fixed. The single lens is plugged inside the frame and stay maintain by the central bridge.

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Different Styles, Different Rides

Color ranges were chosen to give different directions for users, more or less eccentric. From an all-in-one product made for discreet riders to transparent frames mixed with polarized multi-color lenses.

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