Client Philips Project School partnership project Stage Conceptualization Year 2014
PRODUCT DESIGN / PACKAGING DESIGN / STRATEGY / BRANDING / CMF / UX/UI
Instinct by Philips
Create a grooming experience for young teenagers
In’STINCT is a beard trimmer project made in partnership with Philips. Able to be use in every conditions, this product is focused on young male users. Designed to fit the lifestyle and the wishes of freedom of these young people and developed with a smartphone app to help users to improve them style.
Design by Jean-baptiste Petricoul, Martin Duhayon, Alexis Chevrier & Olivier Gagneau
Créer une expérience autour de l'entretien corporel pour les adolescents
In'STINCT est un projet de tondeuse à barbe réalisé en partenariat avec Philips. Utilisable dans toutes les conditions, ce produit est axé sur les jeunes utilisateurs masculins. Conçu pour s'adapter au style de vie et aux souhaits de cette cible avec une application pour smartphone pour aider les jeunes utilisateurs à améliorer leur style.
Design par Jean-Baptiste Petricoul, Martin Duhayon, Alexis Chevrier et Olivier Gagneau
One tool to find your style
To ease the trimming, In’stinct receive just one comb with a large flexibility of use. You can remove it easily by a sliding by the top to release the head rotation. The detail blade is now available for finishes.
Distinctive & Unique
Customization is a big part of the project. Adapted to a target who know how to purshase on internet & want product which fit them style and follow them everywhere. In’stinct is proposed in different colourways, patterns and materials, with multiple identities.
Technical architecture
Integrate all components in a skimpy space on an unicle cradle and reduice the amount of pieces and protect from outer environment.
Follow the guide
The main goal of this app is to help teenagers to find them perfect style. With the auto control the tutorial chosen set the trimmer settings & guide step by step the user.
Distinctive on shelves
But the use of trimmer colors, the graphic identity of the packaging is designed to respect the brand codes and distinguish the product from the contenders on shops.
